SETHignite — igniting your customer's experience
Games & ads

What runs on the bar top today.

Everything on this page ships with SETHignite Producer now. Races, giveaways and advertising, all triggered from a labelled button pad behind the bar.

The attraction

Signature 3D races.

A fully animated race event that runs the length of your bar top. It is the thing guests come back for, and the thing they film and post.

  • Four racer themes. Sharkys, Clownys, Lakers and Turtles, each with its own immersive background, so regulars never see the same night twice.
  • Auto Race mode. Set it and leave it — the action keeps running through a busy shift without pulling a bartender off the bar.
  • Manual control for hosted nights. Run races on your call for tournaments, league nights and themed promotions.
Race in progress

A race mid-run on a real bar top, ideally with guests around it. Landscape.

The giveaway

The Free Drink Spin.

An animated giveaway that picks a lucky seat. It turns a flat half-hour into a round of celebration — and, usually, another round of orders.

  • Fair rotation or surprise selection. Two modes, so you can match the moment rather than run the same trick all night.
  • Sized to your room. Tuned to your crowd and seating layout so it lands where the people are.
  • One button. Any bartender can run it, mid-rush, without thinking about it.
Free Drink Spin

The spin landing on a seat, with the winning position lit. Landscape.

The revenue

Sell the surface.

The bar top is in front of every seated guest, all night. Producer turns that into advertising space — for your own specials, or for a sponsor who pays for it.

01

Placemat ads

A targeted offer sits at each guest's place — the spot where the ordering decision actually happens.

02

Scheduled ad playlists

Drink specials, upcoming events and sponsor content rotate on their own, so nothing gets forgotten during a rush.

03

Your brand, all night

Your venue's logo and identity stay on the surface between promotions, rather than the screen going dark.

Worth being straight about: advertising and revenue features are licensed in tiers, so which of these you get depends on the licence you buy. Ask for the current tier sheet rather than assuming everything above is included.
Between the action

A surface library, curated to your room.

When nothing is running, the bar top is still doing something. The library is set to match your décor at install, and switched in one press when the mood changes.

Stone & marble

Backlit stone and ink-in-water marble for a room that leans premium.

Wood & metal

Oak grain and rusted metal, for rooms where the fit-out is the character.

Water & seabeds

Animated water, lake beds and reefs — the surfaces people notice from the door.

The gallery on the home page is running the real library.

Get started

See a race run.

The fastest way to understand a bar top full of racers is to stand at one while it happens.